The latest Domino’s Pizza marketing stunt: DVDs that smell like a pepperoni pie
In the old days when you could still find a video rental store in most towns, ordering a pizza for the evening’s movie was second nature for many families. Things have changed a bit in the Netflix era, but that combination still proves popular in many countries around the world. Brazil is among them, and to ensure that its customers continue to associate movie night with a warm pie, Domino’s is taking a unique approach. It’s joined up with 10 rental stores in Sao Paulo and Rio de Janeiro to distribute DVDs that smell like pizza after they’ve been played.
